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Heirloom Resets

Reinstein Ross represents a fresh approach to fine jewelry. Our guild is helmed by a team of goldsmiths who embody thirty years of heritage and technique, while designing for modern creative souls. Our approach to Heirloom Resets gives your treasured pieces a new life, starting with assessing your pieces and working directly with you to design a piece that not just cherishes the heirlooms past, but also reflects your future.

Handcrafted in NYC Since 1985

Our Story

Founded in 1985 by renowned jewelry designer Susan Reinstein and gem expert Brian Ross, Reinstein Ross is a New York institution, with two locations — Madison Avenue at 73rd Street and Gansevoort Street — that reflect the company’s position at the intersection of luxury and innovation. Each atelier is home to a specialty workshop where gold is custom-alloyed, hand-fabricated and set with rare gemstones of exceptional vibrancy and color. Stop by to witness our highly skilled goldsmiths at work, to view the collection, or for a private consultation to discuss that one-of-a-kind design you’re longing to bring to life.

Redesigning Heirlooms

Embodying a heritage of craftsmanship, we reset beloved heirlooms into new modern masterpieces reflective of your unique style, while honoring the timeless beauty of your family traditions.

Customize

We handcraft valuable adornments of self-expression for truly creative souls.

Book an Appointment

For private, or semi-private shopping experiences. Enjoy a relaxed, private atmosphere tailored to your needs.